Google's Secret Lab

Today a blog entry was released about a Google secret (external link), and it was instantly Slashdotted. In order to help the author preserve bandwidth, and in case you cannot view it, here is a copy of the entry:

Quotation by "Henk van Ess"

It's one of the best kept secrets of Google. It's a mystery on Webmasterworld. Also in Europe (France) they don't know what to expect from that odd URL (external link). Click it and you get ...nothing. The site reveals itself only if you have the proper login and if you use a network known by Google. Residues of are found on the web, but the full content of the mystery site has never been published before. Here it is: the real story about Eval.Google. And welcome to the first entry in Search Bistro.... - slashdotted from the start.

What is it? It's a lab of humans from all over the world (from China to The Netherlands, from Korea to Brasil) They are paid to check search results of Google every day. Most of the employees, called international agents by Google, were recruited through universities all over the world. The aim is to avoid spam, to get the right sites at the top of the listing and to test new features, not shown to the public yet.

I call it Google's Secret Evaluation Lab, but the real title is less adventurous; 'Rater Hub Google'. The coming weeks I will reveal all I know about this lab. To keep you busy, here's a Flash-movie from a part of the site. Stay tuned, next posting will be on Wednesday.

This is quite shocking to hear, the Google rumor of human intervention in their algorithm is finally proved! I'm interested in how this finally leaked out, and who spilled the beans. Although we probably will never know.

I've also found out that the recruiters of this Google service have high qualifications in web research, an interest in many areas, and fluent in Dutch, Italian, Spanish, or French. These people must be super robots or something!

On a more personal note I would like to welcome all readers and members back to Lowter after our extended downtime. Even though I was stressed beyond belief during the downtime with emailing around, help tickets, and everything else, I think that the break from Lowter revamped my spirits!



  • Very very interesting. I've never heard of this before. Good ol' Google. Always something different.

    Posted by stickycarrots (external link) on Fri 3 Jun 2005 at 18:42

  • You've probably never heard it because it was released the exact day that I posted it. I knew that it was blog worthy big grin

    Posted by Ethan Poole (external link) on Fri 3 Jun 2005 at 19:11